ChatGPT SEO
ChatGPT is often the first place a prospective client asks who to call. It answers from what its models learned and, increasingly, from pages its search retrieves. We make sure that what it finds about you is clear, consistent and credible.
ChatGPT SEO is the work of improving how ChatGPT describes and recommends a business. ChatGPT answers from what its models learned in training and, increasingly, from pages it retrieves through web search, so the work combines search visibility, consistent entity information, credible sources and content that answers clients' questions directly.
Before / after
Typical patterns we see before ChatGPT SEO work begins, and what the work is designed to change. Patterns, not promises.
ChatGPT does not name the business when asked for the best in its field and city
Named in more of the answers that matter, tracked over time
ChatGPT repeats an old address, a former partner or a discontinued service
Current facts, corrected at the sources ChatGPT reads
ChatGPT search cites directories and competitors, not the business's own pages
Retrieval-ready pages that answer clients' questions directly
The work
5 workstreams, run as one program by one senior team.
| Assistant | Status | Of 12 questions |
|---|---|---|
| ChatGPT | Mentioned | 3 |
| Google AI Overviews | Absent | 0 |
| Gemini | Named | 5 |
| Perplexity | Mentioned | 2 |
| Claude | Mentioned | 1 |
The questions your clients ask, run in several phrasings, recording whether you are named, how you are described and which sources are cited.
Consistent facts about who you are, what you do and where, across your site, structured data and key profiles.
Pages that answer clients' questions clearly and early, and that ChatGPT's search can reach and read.
Strengthening the reviews, directories and publications ChatGPT tends to draw on in your category.
Regular checks of how ChatGPT describes and recommends you, reported in plain language.
ChatGPT starts from what its models already know, which reflects how widely and consistently a business was described before their training cutoff. When it searches, it reads a handful of current pages and synthesizes them. Businesses that are clearly described, well reviewed and mentioned by credible third parties are easier for it to name with confidence.
The same work carries over to Gemini, Perplexity, Claude and Microsoft Copilot, because they draw on similar sources. ChatGPT SEO is one focus within our broader AI visibility program.
FAQ
Answers from the White Tie team. Open any question.
Didn't see your question?
Ask us directlyEvery inquiry is read by a person and answered within one business day.
Make it easy for ChatGPT to be confident about you: consistent facts across your site and profiles, pages that answer clients' questions clearly, and credible third-party coverage and reviews. No one can guarantee a recommendation.
ChatGPT's search feature relies on its own retrieval and third-party search providers rather than reading Google's results directly. In practice, pages that are well indexed and credible on the open web tend to surface in both.
Ask it the questions your clients would, in several phrasings, and note how you are described and which sources it cites. An AI visibility audit does this systematically across assistants.
No. Advertising placements are separate from the organic answer. ChatGPT SEO concerns how you are described within answers.
It is a focused part of it. Answer engine optimization covers every major assistant; ChatGPT SEO concentrates on the one many clients use first. The foundations are the same.
Who this is for
ChatGPT SEO
We test the questions your clients ask AI assistants and show where you appear today, then explain how ChatGPT SEO work would change that.