Online reputation management
Your first page is your first impression. Before a meeting, an investment or a hire, people search your name, and increasingly they ask AI too. As a reputation management agency, we help executives, firms and brands build a first page that is accurate, current and representative, using methods that hold up to scrutiny.
Online reputation management is the work of shaping what people find when they search a name or brand: building and strengthening accurate results, earning credible coverage and reviews, correcting errors, and using legitimate removal channels where they apply. It now covers AI answers as well as Google.
Before / after
Typical patterns we see before Reputation Management work begins, and what the work is designed to change. Patterns, not promises.
An outdated or unflattering article sits on page one for the name
Stronger, current, accurate results that reflect the full record
AI assistants repeat an old dispute without context
Assistants summarize a broader, more current set of credible sources
Thin results: a stale profile, an old bio, someone with a similar name
Owned profiles and a personal or brand site that rank and represent well
Reviews go unanswered and a few critical ones set the tone
A steady flow of genuine reviews, each answered with composure
The work
6 workstreams, run as one program by one senior team.
A complete picture of what appears for your name or brand across Google, image results, news and AI assistants, and how each result is likely to be perceived.
A personal or brand site, professional profiles and bios built to rank, and to represent you well when they do.
Interviews, contributed articles, speaking pages and features that give search engines better, more credible results to show.
Ethical systems for earning reviews from real clients and responding well to criticism. No fake reviews, ever.
Where content violates platform policies, is inaccurate or qualifies for removal, we pursue the proper channels. Elsewhere, we build stronger results around it.
Ongoing alerts for new mentions and changes in your results, so nothing arrives as a surprise.
Assistants increasingly summarize page one when asked about a person or company. An old dispute may be stated plainly, without the context a careful reader would supply. Our reputation work covers both: the results people see, and the summary AI writes from them.
FAQ
Answers from the White Tie team. Open any question.
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Some content can be removed or corrected when it violates platform policies or law. Most improvement comes from building stronger, accurate results that rightly outrank it. We are clear about which applies before we begin.
It depends on what appears today and what needs to change. A single outdated result is a very different project from a sustained campaign. We scope every engagement after an audit and agree the scope and fee before work begins.
Correcting profiles and strengthening owned results can show effect within weeks to months. Displacing an established negative result usually takes longer, because it depends on building stronger, credible results around it.
Yes. Discretion is standard. We sign NDAs on request and never publish client names without permission.
Yes. AI assistants draw on the same sources as search: news, reviews, profiles and your own site. Improving those sources improves how AI describes you.
We do not write fake reviews, build networks of thin sites, or make legal threats on a client's behalf. These methods carry legal and reputational risk and tend to make matters worse.
Who this is for
Reputation Management
Tell us whose name or brand matters. We will review what search and AI assistants show today, in confidence, and explain what can realistically change.