AI visibility · AEO agency
More of your future clients will meet you through an AI answer before they ever see your website. Those answers are assembled from what the web says about you: your site, your reviews, your press, your listings. AI visibility is the discipline of making that picture clear, consistent and worth recommending.
Answer engine optimization (AEO) is the practice of making a brand easy for AI assistants to understand, verify and cite, so that it is named, and described accurately, when people ask ChatGPT, Gemini, Perplexity, Claude or Google's AI Overviews for a recommendation. It builds on SEO, entity clarity and reputation.
Before / after
Typical patterns we see before AI Visibility work begins, and what the work is designed to change. Patterns, not promises.
Not named when assistants are asked for the best in the category
Named in more of the answers that matter, tracked across a fixed set of questions
Described with outdated services, a former address or the wrong specialty
Described accurately and consistently across ChatGPT, Gemini, Perplexity and AI Overviews
Competitors cited from directories and press where the business is absent
Present in the third-party sources assistants actually cite in the category
No record of what AI says about the brand
Regular reporting on mentions, descriptions, competitors named and sources cited
The work
6 workstreams, run as one program by one senior team.
| Assistant | Status | Of 12 questions |
|---|---|---|
| ChatGPT | Mentioned | 3 |
| Google AI Overviews | Absent | 0 |
| Gemini | Named | 5 |
| Perplexity | Mentioned | 2 |
| Claude | Mentioned | 1 |
We test the questions your clients ask across leading AI assistants and record where you appear, how you are described and who is recommended instead.
A single, consistent account of who you are, what you do and where, expressed through your site, structured data and key profiles.
Pages that answer real questions directly and specifically, so they are easy for AI systems to quote and attribute.
Strengthening the third-party sources AI relies on: reviews, directories, industry publications and press.
Schema, crawler access, llms.txt and clean, fast pages that retrieval systems can read without friction. Good hygiene, not a shortcut: none of it guarantees a mention.
Regular tracking of your share of AI answers and how you are described, with changes reported as they happen.
ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Claude and Microsoft Copilot. Each draws on training data and live retrieval in different proportions. Perplexity searches the web for nearly every answer, so current, well-sourced pages matter most there. ChatGPT blends what its models learned with what its search retrieves.
AEO is about being the answer an assistant gives. Generative engine optimization (GEO) is about being cited inside generative answers more broadly. Both rest on SEO, because assistants often retrieve pages through search before they answer. We plan all three as one program.
FAQ
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An AEO agency works to make a business easy for AI assistants to understand and recommend. That means auditing what the assistants say today, clarifying the brand's facts across the web, publishing content that answers real questions, strengthening the third-party sources AI relies on, and tracking the results.
SEO earns positions in search results. AEO, answer engine optimization, earns mentions and citations inside AI-generated answers. They share foundations, so the strongest results come from doing both together.
The terms overlap. AEO usually refers to being the answer an assistant gives, and GEO to being cited inside generative answers more broadly. In practice the work is largely the same, and we plan it as one program.
We run a fixed set of client questions across the major assistants at regular intervals and record whether you are named, how you are described, who is named instead and which sources are cited. Measured over time, the trend matters more than any single answer.
Corrections to live, retrievable sources can show up within weeks. Changes to what a model learned in training take longer, and depend on each provider's update cycle. We treat AEO as ongoing work and report on it monthly.
No one can guarantee what an AI model says. What we can do is make your brand easier to understand, verify and cite, and measure how your presence in AI answers changes over time.
We track the assistants your clients are most likely to use, including ChatGPT, Google Gemini and AI Overviews, Perplexity, Claude and Microsoft Copilot, and adjust as the landscape shifts.
Who this is for
AI Visibility
We test the questions your clients ask across ChatGPT, Gemini, Perplexity and Google AI Overviews, and show where you are named, where you are missing and who is recommended instead.