Technical SEO · Migrations and redesigns
Premium websites are often built for the eye first: large imagery, animation, inventive navigation. Search engines and AI crawlers need something plainer underneath: pages they can reach, render, understand and trust. We find what stands in their way and fix it without compromising the design, and we plan redesigns and migrations so they keep what the old site earned.
Technical SEO is the work of making a website easy for search engines and AI systems to crawl, render, index and understand. It covers site architecture, internal linking, page speed and Core Web Vitals, structured data, canonical tags, redirects and international settings. It matters most during a redesign or migration, when years of earned visibility can be lost.
Before / after
Typical patterns we see before Technical SEO work begins, and what the work is designed to change. Patterns, not promises.
Important pages are crawled rarely, or not indexed at all
Every page that matters is discoverable, indexable and linked from where it should be
Heavy images and scripts make key pages slow on phones
Pages that load and respond quickly on the devices clients actually use
Duplicate URLs, parameters and thin archive pages dilute the site
One canonical URL for each page, and a lean, deliberate index
A redesign launched without a redirect plan
Migrations mapped page by page, with redirects, checks and monitoring before and after launch
Structured data missing, broken or contradicting the page
Valid structured data that matches what each page says
The work
7 workstreams, run as one program by one senior team.
A full crawl and review of indexing, rendering, architecture, speed, structured data and Search Console data, with every issue ranked by likely impact.
Robots rules, XML sitemaps, canonical tags, redirects, status codes and parameters, so search engines spend their time on the pages that matter.
A clear hierarchy, sensible URLs and internal links that show which pages matter most.
Image, font, script and server work that makes pages load and respond quickly, measured on real devices, not just in a lab.
Valid schema for the organization, services, people, products, articles and locations, matched to what each page says.
URL inventories, redirect maps, pre-launch template reviews and post-launch monitoring for new sites, platforms and domains.
Hreflang, regional sites and multi-location structures planned so each version reaches the right audience.
A new website is the moment most organic visibility is lost. URLs change, content is trimmed, redirects are missed and new templates drop details search engines relied on. We join the project early: inventory every URL that earns traffic or links, map the redirects, review templates before launch, and watch crawling, indexing and rankings closely afterward.
AI assistants retrieve pages through their own crawlers and through search indexes. Pages that block those crawlers, depend on scripts to show their content or contradict their own structured data are harder to retrieve and quote. The same technical care serves both. None of it guarantees a mention.
FAQ
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Technical SEO is the work of making a site easy for search engines to crawl, render, index and understand: site architecture, internal links, speed and Core Web Vitals, structured data, canonical tags and redirects. It is the foundation content and authority depend on.
A full crawl of the site, a review of indexing and Search Console reports, rendering and JavaScript checks, page speed and Core Web Vitals on real-user data, structured data validation, and a review of architecture, internal links and redirects, delivered as a prioritized list of fixes.
They are part of the page experience signals Google uses, and Google describes them as one factor among many; relevant, helpful content matters more. Their effect on visitors is clearer: slow pages lose people before they read a word.
Start early. Inventory every URL that earns traffic or links, map each one to its new home with permanent redirects, keep the content and structured data that matter, test on staging, then monitor crawling, indexing and rankings closely after launch. Some fluctuation is normal; large losses usually trace back to missed redirects or removed content.
Yes. Most technical SEO is delivered as clear specifications and reviews for your developers, agency or platform team. Where it is simpler, we implement directly.
Rarely. Most of the work is invisible: markup, redirects, loading order, image formats. Where a design choice does affect search, we explain the trade-off and propose options that keep the look.
Yes. AI assistants retrieve pages through crawlers and search indexes, so pages that are reachable, fast, readable without scripts and consistent with their structured data are easier for them to use. It improves the conditions for a citation; it cannot guarantee one.
Who this is for
Technical SEO
Tell us about the site, and any redesign or migration on the horizon. We will look at crawling, indexing, speed and structure, and explain which fixes matter most.