AI Visibility Audit
An AI visibility audit: see exactly what AI says about you.
When clients ask ChatGPT, Gemini, Perplexity or Google for a recommendation, a few names are given. The audit shows whether yours is one of them, how you are described, and what to do about it.
In short: An AI visibility audit measures how a business appears in AI-generated answers. We run the questions your clients are likely to ask across the leading assistants and record where you are named, how you are described, who is recommended instead and which sources the answers rely on.
Check, Snapshot, Audit
A first look, or the full picture.
AI Visibility Snapshot
A focused, human-reviewed first look. We run the questions your clients are most likely to ask, three times each, across the leading assistants, and show you where you are named, where you are missing, and who is recommended instead.
- Your priority questions, each run three times
- The leading AI assistants
- Where you appear, and who appears instead
- A written review from White Tie, with an optional short call
- The fee is credited in full toward a plan signed within 60 days
AI Visibility Audit
A complete assessment. A broader question set agreed with you, tested across more assistants, with the accuracy of every description, the sources behind each answer and your technical and entity readiness, ending in prioritized recommendations.
- A question set built with you
- Every major assistant, including AI Mode and Copilot
- Accuracy, competitors and sources cited
- Technical and entity readiness review
- Prioritized recommendations and a review call
Not sure which fits? Request the snapshot and we will recommend the right scope.
What the audit covers
Six things we measure.
- 01
The questions we test
Chosen with you: the category, comparison and brand questions your clients actually ask, written the way people ask them, not as short keywords.
- 02
The assistants we test
ChatGPT, Gemini, Google AI Overviews and AI Mode, Perplexity, Claude and Microsoft Copilot. Each draws on different sources, so each is recorded separately.
- 03
Accuracy of description
Whether each answer describes your services, specialty, location and reputation correctly, and where outdated or wrong facts are coming from.
- 04
Competitors named instead
Which firms or brands are recommended when you are not, how often, and what the answers say sets them apart.
- 05
Sources cited
The directories, publications, review sites and pages the answers rely on in your category. This shows where effort will matter most.
- 06
Technical and entity readiness
Crawler access, structured data, llms.txt, and the consistency of your name, details and profiles across the web. The foundations AI systems read.
What you receive
Findings you can act on.
A visibility matrix across every question and assistant, a plain-language findings summary, the sources that shape your category, and a short list of recommendations in order of likely impact.
The preview below uses placeholder names to show the format.
| Question | ChatGPT | Gemini | AI Overviews | Perplexity | Claude |
|---|---|---|---|---|---|
| Best estate planning attorney for a family business | Mentioned | Absent | Recommended | Mentioned | Absent |
| Who handles business succession planning near me? | Absent | Absent | Mentioned | Absent | Absent |
| Is [Your Firm] a good choice for trust planning? | Recommended | Mentioned | Recommended | Recommended | Mentioned |
| [Your Firm] vs [Competitor A] for estate planning | Mentioned | Mentioned | Absent | Recommended | Absent |
| Estate attorneys experienced with family businesses | Absent | Mentioned | Mentioned | Absent | Absent |
Assistant said“[Your Firm] is a general practice firm based in [old location].”
RealityEstate and succession specialists; moved offices last year.
Likely source: an outdated directory listing cited in two answers.
- Professional directory4 answers
- Competitor A website3 answers
- Regional business journal2 answers
- Google reviews2 answers
- yourfirm.com1 answers
- Correct the practice description and address on the directory listings assistants cite.
- Publish a clear succession-planning page that answers the questions clients ask.
- Add Organization and Attorney structured data linked to official profiles.
The free AI Visibility Check
Start with the automated check.
A score, six sub-scores, the rivals AI recommends instead and an engine-by-engine view, from questions run across five assistants. The AI Visibility Snapshot and Audit go deeper, on the questions that matter most to your business.
How it works
Four steps, no surprises.
- Step 1 of 4
Brief
A short conversation about your services, markets, competitors and the clients you want more of. We agree the questions and the assistants in scope.
- Step 2 of 4
Testing
We run each question across each assistant under consistent conditions, more than once where answers vary, and record every result.
- Step 3 of 4
Analysis
We look for patterns rather than anecdotes: where you are strong, where you are absent, what is inaccurate and which sources drive it.
- Step 4 of 4
Review
We walk you through the findings and the recommendations in plain language, in order of likely impact, so your team or ours can act on them.
Discretion by default. We treat what you share and what we find as confidential, and we are glad to sign an NDA on request.
NDA on requestAEO audit vs SEO audit
Related, not the same.
An SEO audit
An AI visibility (AEO) audit
FAQ
Audit questions, answered
Answers from the White Tie team. Open any question.
Didn't see your question?
Ask us directlyEvery inquiry is read by a person and answered within one business day.
What is an AI visibility audit?
An AI visibility audit measures how a business appears in AI-generated answers. It tests the questions clients ask across assistants such as ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews, and records whether you are named, how you are described, who is named instead and which sources the answers cite.
Is the AI Visibility Snapshot the same as the audit?
No. The snapshot is a short sample of priority questions across the leading assistants, offered as a starting point. The full audit covers a broader question set, more assistants, the sources behind each answer and your technical and entity readiness, with prioritized recommendations.
How long does an AI visibility audit take?
It depends on the number of questions, assistants and competitors in scope. We agree the scope and confirm the timeline with you before any testing begins.
What do you need from us?
A short brief on your services, markets and competitors, and a few of the questions you believe clients ask. Access to Google Search Console helps but is not required.
Can AI results be guaranteed after the audit?
No. No one can guarantee what an AI model says, and anyone who promises specific placements in AI answers should be treated with caution. The audit shows where you stand and what is most likely to improve it.
How is an AEO audit different from an SEO audit?
An SEO audit examines your website and its rankings in search results. An AEO or AI visibility audit examines the answers AI assistants give about your category and your brand, including third-party sources you do not control. The two overlap on technical foundations, and the audit notes where SEO issues affect AI visibility.
Will you sign an NDA?
Yes, on request. Many of our clients prefer discretion, and we treat what you share and what we find as confidential.
Request your audit
Know exactly where you stand.
Tell us about your business, the clients you want and the competitors you watch. We will reply to agree the right scope, starting with a snapshot if that suits you.