AI Visibility Snapshot
AI Visibility Snapshot

Approach · The Fitting

Our SEO and AI visibility process: measured, deliberate and transparent.

Good search work looks a lot like good tailoring: measure carefully, cut once, refine until it fits. The Fitting is how every White Tie engagement runs, in four steps.

Step 1 · Measure

Audit: where you stand in search and AI

A complete picture of how you appear today across search, maps, reviews and AI assistants, and where the gaps are.

Deliverables6 items
  • Technical review of your site and its search health
  • Visibility for the searches that matter most to your business
  • How leading AI assistants describe and recommend you
  • A sample of client questions run across ChatGPT, Gemini, Perplexity and AI Overviews
  • What page one says about your name and brand
  • Competitor benchmarks
Step 2 · Pattern

Strategy: the few things worth doing first

A focused plan built around your most valuable clients and the few searches and questions that lead to them.

Deliverables3 items
  • Priorities ranked by likely impact and effort
  • Clear goals and the measures we will report against
  • A realistic timeline, agreed before work begins
Step 3 · Tailor

Craft: the work, done properly

The work itself: technical fixes, content, structured data, profiles and earned mentions, done to a high standard.

Deliverables4 items
  • Technical and structural improvements
  • Content written with your expertise and in your voice
  • Structured data and entity work for search and AI
  • Reputation, review and authority building
Step 4 · Fit

Refine: measure, report, adjust

Monthly reporting in plain language, ongoing monitoring and steady adjustment as search and AI evolve.

Deliverables3 items
  • Monthly report and conversation
  • Rank, traffic, map and AI-answer tracking (share of AI answers, accuracy of description, cited sources)
  • Quarterly strategy review

Measurement

How we measure AI visibility

AI answers vary by phrasing, by person and over time, so no single check tells the whole story. We measure with prompt sampling: a fixed set of the questions your clients are likely to ask, in several natural phrasings, run across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews at regular intervals.

For each answer we record whether you are named, how accurately you are described, which competitors appear instead and which sources are cited. Alongside that we watch the supporting signals: organic visibility, branded search and inquiries that mention an AI assistant. The trend across months matters more than any one answer.

It is the same method behind our AI visibility and AEO work, and it pairs with ongoing SEO and reputation management, because assistants draw on the same sources as search.

Principles

What you can expect from us.

01

Discretion

Client names, data and results stay private unless you choose otherwise. NDAs on request.

02

Substance over volume

Fewer, better pages. Real expertise. Nothing published just to fill a calendar.

03

No shortcuts

No bought links, fake reviews or schemes that could put your reputation at risk.

04

Plain reporting

What changed, why it matters and what comes next. No vanity metrics.

FAQ

How working together works

Answers from the White Tie team. Open any question.

Didn't see your question?

Ask us directly

hello@whitetieseo.com

Every inquiry is read by a person and answered within one business day.

How does an engagement start?

With a conversation, then an audit. The audit gives us both a clear picture of where you stand and what is worth doing first, before any longer commitment.

What does the first audit cover?

Your site's technical health, visibility for your most valuable searches, how leading AI assistants describe and recommend you, what page one says about your name or brand, and how you compare with the competitors your clients also consider.

What will you need from us?

Access to your analytics, Search Console and Google Business Profile where they exist, some of your time to understand the business, and a named person to approve content.

How do you report progress?

A concise monthly report and a conversation: what moved, why, and what we are doing next. You also get access to the underlying data whenever you want it.

Do you require long contracts?

No. Search work compounds over time, so most clients stay for the long term, but we prefer to earn that month by month.

Who will we work with?

You work directly with senior people who do the work, not an account manager relaying messages.

AI Visibility Snapshot

Know exactly where you stand.

Request an AI Visibility Snapshot. We test the questions your clients ask across ChatGPT, Gemini, Perplexity and Google AI Overviews, and show you where you stand. Every inquiry is read by a person and answered within one business day.

  • ChatGPT
  • Gemini
  • Perplexity
  • Google AI Overviews
Request your snapshot →Start a conversation
hello@whitetieseo.com